Purple Night Romania 2024: A Record-Breaking Celebration of Inclusion
On December 3, 2024, Romania shone brighter than ever as 124 institutions from across the country united to light up their buildings in vibrant violet for Purple Night Romania. Organised by the Romanian Diversity Chamber of Commerce (RDCC), this year’s edition marked a show of solidarity for the International Day of Persons with Disabilities.
The inclusivity campaign saw public and private landmarks lit up in purple to raise awareness about the nearly one million people with disabilities in the country. From city halls and embassies to multinational corporations and cultural hubs, participants stood together to promote greater accessibility, inclusion, and opportunity for all.
Purple Night Romania 2024 attracted an extraordinary breadth of engagement, spanning multiple sectors.
Esthera Anghelescu, Vice President RDCC and Recruiting and Employer Branding Director at Kaufland Romania, said:
“For Kaufland Romania, participating in the Purple Night Romania campaign has already become a tradition. It is an opportunity to communicate our commitment to the inclusion of people with disabilities through the ACCES program, in a symbolic and innovative way: by lighting up our headquarters in purple. While actions are what truly matter, they cannot happen without an initial phase of awareness and education. Initiatives like this send a strong message from all the organisations involved in the Purple Night campaign: people with disabilities need greater visibility. This is an important issue for Romanian society as well as for the business environment. Inclusion and equality must become the norm and only through unity and strong messages can we improve the lives of people with disabilities. We need constant involvement, visible messages and sustained actions to make a real difference.”
Participants in Purple Night Romania 2024
Accenture, AFI Romania, AFI Cotroceni, AFI Lakeview, Anchor Group, Autonom, BRD, British Romanian Chamber of Commerce, Dentsu, Dentons, Decathlon, Electronic Arts (EA), Eaton Sarbi, Franklin Templeton, Generali, GKN Fokker, Godmother, Heineken, HGI Otopeni, ING, Kaufland, Kone, MindIT, MolsonCoors, NN, Pluxee, PrimeKapital, Renault, Skanska, Taco Bell – Sphera Group, Toyota, UiPath, Volvo, Iulius Mall, Electro Putere Mall, Vivo Cluj, Vivo Constanta, Vivo Baia Mare, Sun Plaza, S-Park, Globalworth Tower, Globalworth Square, Globalworth Campus Complex, Westgate Office Park, CBC Business Park, Coresi Business Park, Hexagon Offices, The Mark, One Cotroceni, Campus, Moxy, Centrul Aspera, Special Olympics, Motivation, Asociația Down Plus București, Conil, Opera Comică pentru Copii, Fundația Comunitară Sibiu, Bianca Poptean (psychologist), She is Mom, Embassy of Sweden Bucharest, Embassy of Malaysia, Embassy of the Republic of Croatia, Institut Francais, Primaria Bucuresti, Primaria Sibiu, Primaria Timisoara, Primaria Targu Mures, Appex Alliance, Burger King & Potential Investor/Franchise, COS, CW Echinox, DMT Marine Equipment, Dow Chemical Romania, European Investment Bank, Garrett Motion, Hils Development, Hili Properties, NTT Data, Php Properties, Viitor Plus, Zepelin Media.
The 2024 campaign surpassed all previous editions, not only in participation but also in the depth of its impact. With more organizations actively engaging in conversations about accessibility, Purple Night Romania continues to pave the way for systemic change.
Participants also championed awareness through diverse activities such as workplace inclusivity training, decorating office spaces in violet, and organising community engagement events. Social media buzzed with posts using the hashtag #PurpleNightRomania, highlighting personal stories and organisational pledges. Key moments from Purple Night Romania 2024 include:
- United for change: Landmarks and buildings across Romania were bathed in violet, creating a unified display of solidarity and raising awareness for inclusion.
- Community engagement: Organisations, such as Pluxee Romania, hosted events, workshops, and discussions focused on promoting disability awareness and fostering inclusive practices.
- Cultural contributions: Various cultural and nonprofit organisations, such as Asociatia Down Plus, organised performances, events, and activities that brought communities together to celebrate diversity and inclusion.
While Purple Night Romania 2024 has set new benchmarks, the RDCC emphasises that the campaign is a stepping stone, not a final destination.
Looking ahead to 2025
RDCC invites all organisations, institutions, and individuals to carry the momentum forward into 2025. Plans are already underway for next year’s campaign, with an expanded vision for greater reach and deeper impact.
For more information about Purple Night Romania 2024, including photos and videos, visit www.rdcc.ro. To join the 2025 campaign, contact the RDCC team at contact@rdcc.ro.
#PurpleNightRomania #InclusionMatters #DisabilityRights
About the Romanian Diversity Chamber of Commerce
The Romanian Diversity Chamber of Commerce (RDCC) is an organisation dedicated to promoting diversity and inclusion in the Romanian business community. By bringing together local and multinational companies, the RDCC collaborates on initiatives that encompass awareness and education projects, development of organisational culture, ED&I training, certification and networking activities for the public and private sector, and their employees. As we engage with a diverse group of stakeholders, including women, LGBTQ+, Roma, disabled individuals, and other minority groups, alongside business leaders, the RDCC vision is to advocate for an equal, diverse and inclusive society for all.
Learn more here: www.rdcc.ro
Contact Press
The RDCC communication team | pr@rdcc.ro